Medicines, surgery & mental health
High-scrutiny content. UK status, safety, evidence and access claims are checked against authoritative sources and primary evidence where appropriate.
Editorial standards
Useful first. Evidence where it matters.
Shift should sound like a human being without treating medical accuracy as optional.
Different claims get different scrutiny
Named responsibility
Substantive guides identify Matt O’Brien as the writer and researcher. Material health claims link to the authoritative sources supporting them, and regulated diagnosis or prescribing remains the responsibility of the relevant healthcare provider.
Sources
For health and treatment topics we prioritise authoritative UK guidance, regulators, product information and primary research where appropriate. Sources should let a reader inspect the basis of an important claim rather than simply trust the brand.
Commercial separation
Commercial relationships do not buy an editorial conclusion. Relevant relationships are disclosed, and Finder/comparison logic must not favour a route because of margin.
Corrections
Material factual or safety errors are corrected promptly and the affected content is rechecked rather than left stale.
Tone
Plain English, no fake certainty, no generic “AI voice”, no lecturing. Explain the useful answer first; put the deeper evidence underneath for the reader who wants it.